Description: Salt Lake City is the economic hub of the Outdoor Industry in North America. The Eccles Outdoor Industry Club leverages our location and access to this robust network to look at strategic business issues through the lens of the Outdoor Industry. Students will use frameworks learned in the classroom to discuss and analyze the issues facing local Outdoor Industry companies. After a thorough discussion, students will attend site visits with executive leadership of these companies and hear, first hand, how executives in the Outdoor Industry are making decisions in this highly competitive space. The goal of this club is to use the Outdoor Industry to understand how market and industry forces shape the strategic choices made by executive leadership on a daily basis.